Back in Blue: Kingpins Show & DenimKon Triumph in China

Three-day event blended B2B and B2C exhibitors and activities

Kingpins Show made a  successful comeback to China after a five-year hiatus. The event, held at ADM MORE in Hangzhou, drew a diverse group of attendees, showcased groundbreaking innovations and fostered valuable business connections.

The show, held May 23–25, featured over 40 B2B exhibitors and more than 20 B2C exhibitors and initiatives. With over 700 visitors, the event was a vibrant hub of activity, filled with everything denim. From the iconic Buddy Lee welcoming you at the entrance to the staff outfits sponsored by Tatfung Textile and Guangdong Jean textile

A focused and intimate atmosphere
Among the standout moments was the Kingpins Fashion Show, including unique looks by students of the Hong Kong Design Institute (HKDI) / Centre of Design Services and Solutions (CDSS), supported by Advance Denim and Bluesign. The students’ collaborative work brought a sense of liveliness and young energy to the show. The LYCRA Company launched their new LYCRA FitSense® technology — the latest fit solution for consumers.

The B2C area also featured captivating seminars by — among others — ACTAsia, and engaging activations such as live painters and claw machines. Special events such as the Natural Dye workshop by Panther Denim & Tatfung Textile x Shaisu also garnered significant attention.

Many B2B visitors — including representatives from Miss Sixty, Crystal Group, Bestseller, Levi’s, Purple Brand, JD United, JNBY, Mo & Co and QVC —  appreciated the boutique nature of the show. Unlike traditional large-scale events, Kingpins’ curated format offered a focused and intimate atmosphere that resonated well with the visitors.

Buzzing atmosphere and potential to grow
The Kingpins Show China was not only a showcase of innovation but also a catalyst for new business opportunities. The feedback has been overwhelmingly positive, exhibitors mentioned the show had the typical Kingpins’ buzzing atmosphere and see potential for the Kingpins China show to grow even further.

“This event marks a significant milestone,” said Vivian Wang, Managing Director of Kingpins Show. “The enthusiasm and participation we’ve seen reaffirm the importance of this market to our global strategy.” Wang emphasized the show’s commitment to re-engaging with the Chinese market and strengthening the global Kingpins community even further.

On to the next one
The Kingpins team is already working hard towards the Kingpins Show New York, celebrating 20 years of Kingpins Show on July 17–18! We hope to see you soon!

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