CEO Message: From Amsterdam to Hangzhou – Kingpins Goes Around the World
As we wrap up an incredible show in Amsterdam and set our sights on Hangzhou, I’m reminded of what makes Kingpins truly unique: Our global spirit and community. From Europe to Asia, we’re not just hosting denim events — we’re building bridges across cultures, markets, and ideas.
Thank you to all who joined us for Kingpins Amsterdam in April. We are so gratified by the positive feedback we have received. Many exhibitors reported brisk turnout from existing customers and potential new ones. Attendees had great things to say about the show, including some of the new features we debuted this season.
Our Made in Japan initiative was very well received, with many people stopping by the space to meet with Japanese mills and manufacturers. People were also enthusiastic about the Japanese denim history talk with Yuji Honzawa (Dr. Denim), Betty Smith’s Yasuhiro Oshima, Big John’s Tsuyoshi Shimizu, and Amhot Holdings’s Bobby Tohma. Part of our Denim Talks series, the discussion was moderated by The Vintage Showroom’s Doug Gunn, who also curated an installation of vintage Japanese denim.
So many thanks go to Honzawa-san and Bobby-san for helping make Made in Japan possible.
We hope our “Made In” project grows in the future — including bringing more Japanese exhibitors to future Kingpins shows, as well as expanding the concept to other denim regions around the world.
Another launch project at Amsterdam was the Jeanius Hub, a dedicated space for new developments, new ideas and companies who are new to Kingpins. I hope you had a chance to visit the Jeanius Hub exhibitors or participate in the workshop organized by HMS (Hand Made Stones) and Panther Denim. We love the idea of a dedicated space at Kingpins for companies and ideas like these and have plans to continue the Jeanius Hub in the future.
The Kingpins team is now off to our next event, Kingpins China-Hangzhou, set for May 22-23 at ADM More.
Slightly different than a typical Kingpins show, the event in Hangzhou features a mix of education, inspiring installations, workshops and retail to be a one-stop event for all denim lovers. In addition to our B2B exhibitors, we also invite denim consumers and fans to join us for activities designed to inspire, inform and entertain both audiences.
Visitors to the show won’t be able to miss The Wall by UseDem x Dinghui Fashion, a massive sustainable installation made with 500 pairs of jeans.
The LYCRA Company will demonstrate the advanced moisture-wicking technology in Cool.er by The LYCRA Company, where visitors can explore the inner workings of fabrics made from COOLMAX®
There are several workshops and hands-on demonstrations planned for denim insiders and denim fans alike, including:
-Highland Indigo Hands-On: Shibori & Doll-Making Workshop by Guizhou Zhangzhen fabric art
-“An Apple: Hands-On Upcycling Lab” by Cone Denim x Shanghai Jingqiu Industrial
-Funfair Denimland by Advance Denim, a creative upscycling workshop
We’ll wrap up the two-day event with a pop-up fashion show featuring the Denim Metiérs by Jeanologia collection, upcycled designs by UseDem and fashions by Angel Chan and Ponder.
That’s just a small sampling of what we have planned. There is a whole slate of informative and educational Denim Talks, as well as pop-up shopping and photo opportunities to capture the scene. We’re so pleased with the program we’ve put together and we can’t wait to share it with you.
Of course, we are grateful for the support of all our exhibitors and sponsors. You can find the exhibitor roster and more details about the show HERE.
I also want to call out an extra special thank you to Amy Wang and Michael Lam from Advance Denim, as well as their whole team, for all their help making this event possible. Similarly, I want to recognize and thank Cathryn Xu from Dinghui Fashion and her team, who were instrumental in making this show possible.
Find more information about Kingpins China-Hangzhou, including a registration link HERE.
I look forward to seeing you all and having a productive, successful and fun show.
CEO视角：Kingpins的全球牛仔之旅
在阿姆斯特丹的精彩展会圆满落幕之际，我们已整装启程，奔向下一站——杭州。这一刻让我更加深刻地体会到Kingpins的独特之处：它不仅是一场场牛仔盛会，更是一股联结世界的力量，承载着全球化的精神与紧密的社群纽带。从欧洲到亚洲，我们搭建的不只是展示的平台，而是连接文化、市场与创意的桥梁。
感謝所有在四月參加Kingpins阿姆斯特丹展會的牛仔愛好者與業界同仁。我們對收到的正面回饋深感欣慰。許多展商表示，本季不僅迎來了熟悉的老面孔，也吸引了不少潛在的新客戶。到場觀眾對展會給予高度評價，尤其對我們本季全新推出的亮點內容表現出濃厚興趣與積極回響。
我们“日本制造”专区反响热烈，吸引众多参观者驻足，亲自与日本的面料厂商和制造商交流。现场气氛热烈，尤其是由Yuji Honzawa（Dr. Denim）、Betty Smith’s Yasuhiro Oshima、Big John’s Tsuyoshi Shimizu 以及 Amhot Holdings’s Tohma Bobby 带来的日本牛仔历史分享，深受大家喜爱。作为我们“Denim Talks”系列的一部分，这场讨论由 The Vintage Showroom 的 Doug Gunn 主持，他同时策划了一场复古日本牛仔布料的展览，为现场增添别具风味的氛围。
非常感谢Honzawa-san和Bobby-san的大力支持，让“日本制造”专区得以成功呈现。
我们期待“Made In”项目在未来持续成长——不仅带来更多日本参展商参加未来的Kingpins展会，也计划将这一理念拓展到全球其他牛仔布产区。
阿姆斯特丹展会的另一个亮点是Jeanius Hub，这是一个专门为新发展、新创意以及首次参展Kingpins的公司打造的专区。希望大家有机会参观Jeanius Hub的展商，或参与由HMS（Hand Made Stones）和Panther Denim联合举办的工作坊。我们非常认可在Kingpins设立这样一个专属空间的理念，未来也计划继续推动Jeanius Hub的发展。
Kingpins团队现已启程前往下一场盛会——将于5月22日至23日在武林之星博览中心举办的Kingpins中国杭州展。
与典型的Kingpins展会略有不同，杭州展汇聚了教育讲座、创意装置、工作坊和零售体验，旨在打造一个为所有牛仔爱好者提供一站式体验的盛会。除了我们的B2B参展商之外，我们还邀请牛仔消费者和粉丝一同参与丰富多彩的活动，激发灵感、传递信息，同时带来愉快的体验。
到访展会的观众一定不会错过由三手再造 x 杭州鼎辉服饰有限公司（制衣·洗水）打造的“丹宁重生纪”，这是一件由500条牛仔裤组成的大型可持续装置艺术作品。
LYCRA公司将展示其先进的Cool.er吸湿排汗技术，现场观众可以深入了解由COOLMAX®面料制成的织物内部结构与功能。
展会期间将举办多场面向牛仔业内人士和爱好者的工作坊与互动体验活动，包括：
– 由贵州章镇布衣带来的“山海黔蓝：扎染和玩偶制作工作坊”- 康龙纺织 x 上海井丘体验工作坊——《一只苹果》牛仔装饰画/装置工作坊- 前进牛仔策划的「夹趣牛仔嘉年华」，以游乐场为灵感，打造沉浸式牛仔主题娱乐空间
为期两天的展会将以一场快闪时装秀画上圆满句号，秀场将呈现 Jeanologia 的《丹宁高定 · 光琢之美》系列、三手再造的再生设计，以及来自 Angel Chan 和 Ponder 的时尚作品。
以上只是我们精彩内容的一小部分。展会期间还将呈现丰富的 Denim Talks 分享会，带来一系列具有启发性的主题讨论；更有快闪商店和打卡拍照点，等你来探索与记录。我们对本次活动的整体策划感到非常满意，也迫不及待地想与你分享这一切精彩。
当然，我们非常感谢所有参展商和赞助伙伴的鼎力支持。展会的参展品牌名单及更多详细信息，请点击此处查看。
我还想特别感谢来自前进牛仔（Advance Denim）的 Amy Wang（王宗文）和 Michael Lam，以及他们整个团队，为本次活动的顺利举行提供了巨大的支持。同样，我们也衷心感谢鼎辉服饰的徐奕（Cathryn Xu）和她的团队，在展会筹备过程中发挥了至关重要的作用。
了解更多关于 Kingpins 中国·杭州站的信息，包括报名注册链接，请点击此处查看。
期待与大家在现场相见，共同度过一场充实、成功又精彩的展会！
