Fashion Enterprise extends partnership with FibreTrace & Good Earth Cotton
NEW PARTNERSHIP PRIORITIZES TRACEABLE AND CARBON POSITIVE FIBERS IN VIETNAM
Vietnamese manufacturer, Fashion Enterprise, extends partnership with FIBRETRACE® and Good Earth Cotton® to advocate carbon positive and traceable solutions for the global textile and fashion industry.
The partnership allows Fashion Enterprise to provide their customers with access to Australian-grown, carbon positive and natural fibres, guaranteeing authenticity of fibre from farm to finished garment whilst maintaining a high standard of operations.
Partnering with leading Vietnamese spinning and textiles mills, Fashion Enterprise collaborates closely with global buyers and brands to find sustainable solutions for their supply chain, from design through to final shipment.
“Good Earth Cotton® and FIBRETRACE® are the future for the fashion industry,” said Rodney Thanh, CEO at Fashion Enterprise.
Good Earth Cotton® is the earth’s first and only carbon positive and traceable cotton production, led by innovation, data and best agricultural practice.
“Good Earth Cotton® combined with the power FIBRETRACE® is an indomitable tool for the global textile and fashion industry that allows brands to thoughtfully stay in control of their supply chain, whilst allowing customers to see the full journey of how their garments were made and who made them. This is TRUE traceability and visibility.”
By purchasing Good Earth Cotton®, brands are confidently aware that the cotton they have purchased has been produced with the lowest environmental impact possible, actively reducing and sequestering carbon from the atmosphere. What is more, the added advantage of FIBRETRACE®’s physical and digital technology allows brands to go beyond paper certification, verifying and auditing the fibre content in real-time as it moves throughout the global supply chain.
Vietnam is one of the world’s fastest-growing economies and one of the largest import markets for Australian cotton. The country’s textile industry has continuously grown at an average rate of 17 percent annually.
The partnership highlights growing industry needs to adopt more circular and sustainable business models globally and support a fully transparent and traceable supply chain that moves toward climate positive outcomes.
Contact Fashion Enterprise today to purchase the full range of products: firstname.lastname@example.org
ABOUT FASHION ENTERPRISE
Fashion Enterprise is a Vietnam based manufacturer specialising in the production of raw and dyed yarn, knitted and woven/denim fabrics and garments. Their teams in Vietnam and China collaborate with buyers and brands on product design through to sampling and final bulk shipment. Many of their very first clients continue to partner with them today and their commitment to them, as well as their experience and knowledge of the Australian fashion industry, make them a partner of choice amongst top retailers and fashion brands.
In 2019, Fashion Enterprise built their brand new 6,500sqm factory in Ho Chi Minh City which is equipped with state-of-the-art machinery, combining fully fashioned knitting and cut and sew production. This allows them to develop and produce mixed media fashion faster with a higher finish quality.
ABOUT GOOD EARTH COTTON®
Good Earth Cotton® is the world’s first carbon positive cotton and sequesters more carbon than it emits across its entire growth lifecycle.
Led by data, innovation, and best practice, Good Earth Cotton® employs modern regenerative and smart farming practices such as; minimal-to-zero tillage, crop rotation, organic waste amendments, solar & renewable energy, biodiversity, precision spraying and low-water usage to minimise its global environmental footprint and maximise soil health. As a result, Good Earth Cotton® paves the way for cotton farming globally to be carbon positive, low water and low energy.
Good Earth Cotton® ensures that the efforts and positive impact at farm can be traced throughout the global supply chain and give brands and consumers the confidence they demand from the products they purchase.
The core of the FibreTrace® technology is a patented luminescent pigment that is embedded in raw fibres (or optionally at yarn spinning) and is traced, verified and audited in real time at each step of the global textile supply chain. This is achieved via a proprietary handheld FIBRETRACE® Bluetooth® Scanner that identifies and quantifies pigments in fibre, yarn, fabric and finished goods that send encrypted data into secure blockchain and software that was specifically designed and engineered for the textile and apparel supply chain.
FibreTrace® delivers end-to-end traceability and real-time results and data, housed on a FibreTrace® platform that can be accessed securely via any device connected to the internet.
FibreTrace®’s mission is to ensure every member of the textile supply chain has the ability to take direct accountability to reduce the environmental impact of the global industry. In doing so, they aim to ultimately provide the consumer the opportunity to choose a transparent and sustainable supply chain to follow and purchase from.