Kingpins China: May 23-25

Registration is now open! We head to Hangzhou for Kingpins China on May 23 – 25. The B2B+B2C show marks our return to mainland China since 2019. ⁠

Rather than a typical two-day show or the three-city China tour we’ve done in the past, Kingpins China will be a three-day show in a central location: Hangzhou.⁠

The bicycle-friendly city, located about an hour drive from Shanghai, is a major commercial center, home to Fortune Global 500 companies such as retail giant Alibaba. It is also a growing fashion hub. WWD listed Hangzhou as a hot spot for fashion design and fashion retail in its 2023 Asian Fashion Cities Directory and the China’s New Fashion Capital Vitality Ranking. The city is also a destination for cultural and environmental tourism with sites such as the West Lake Cultural Landscape, the Low-Carbon Science and Technology Museum and Xixi National Wetland Park, a 2,800-acre urban, agricultural and cultural wetland.⁠

Hangzhou’s mix of commerce, fashion and the environment make it the perfect place to begin our return to China.⁠

The show will run Thursday, May 23 through Saturday, May 25. The first two days of the show will be focused on both B2B and B2C. There will be a dedicated B2C area of the show with specific exhibits — including DIY activities and retail — for all denim lovers. The seminar area will also be in the B2C area, inviting everyone to learn about issues important to our industry, such as sustainability, history and craftsmanship. The last day of the show, Saturday, we anticipate will draw even more consumers and denim lovers.

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