Kingpins x NPD Denim Data

Kingpins is proud to announce that we are working with The NPD Group, a recognized global information company, to bring denim-centric retail data and insights on the US denim industry.

Through this new initiative we will be featuring insights from NPD on throughout the year, including data from a new report, U.S. Jeans Report, which Kingpins has developed with NPD to provide invaluable and granular data about the US denim retail landscape. The report was developed with denim suppliers in mind, but the data has far-reaching applications at every stage of the denim supply chain.

The report utilizes both point-of-sale and consumer survey-based information from NPD to provide market insight about top denim brands and retailers, including average price points and top-selling details across the market leaders.

Our hope is that this report will help supply chain members manage margins, determine where untapped potential may lie, and help their business to be more successful.

“We are proud to be working with a company as esteemed and influential as NPD,” said Andrew Olah, founder of Kingpins Show. “The data in the U.S. Jeans Report and the data that they will be sharing with our audience regularly are invaluable to our industry – from the mills through to designers and retailers.”

The first editorial from NPD provides insight into the retail landscape during the COVID-19 crisis, and the shifts that have occurred to this point. Be on the look-out for insights from the U.S. Jeans Report in the coming weeks.

The U.S. Jeans Report is available now and will be updated to reflect the latest 12 month view of the market.

“We are excited to be working with Kingpins to provide the denim community access to the data and insights that are critical for this industry to continue to evolve and grow in this rapidly changing retail environment,” says John Deputato, President, U.S. Apparel, The NPD Group.

And, because you can never get enough good information to help you make better decisions for your business, be sure to tune into Kingpins24 on June 23/24. NPD will be back with more videos and content to help you get to know the U.S. Jeans Report, with an insider’s view of the kinds of business questions it addresses.

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