Kingpins24 Audience Showed Up for the Livestream, Stuck Around for the On-Demand Content
The Kingpins24 homepage drew nearly 10,000 visitors during the April 22/23 run of the online denim event, with more than 3,500 watching the livestream portion.
The online event — the first-ever for Kingpins — was held over the same time frame as Kingpins Amsterdam show, which was cancelled after many countries instituted travel restrictions due to the coronavirus crisis.
Kingpins founder Andrew Olah and managing director and head of global sales Vivian Wang served as hosts for the two-day event from Houston and Los Angeles, respectively, while Kingpins crew in Amsterdam and New York handled the logistics. Olah and Wang conducted live interviews and introduced streamed content, such as webinars, exhibitor presentations, one-on-one interviews and trend previews. All content was free and open to the public except for a separate ticketed event to watch the full Fall/Winter 2021 trend seminar, presented by Denim Dudes’ Amy Leverton.
Travel restrictions and social-distancing requirements put in place to slow the spread of COVID-19 forced the cancellation of Kingpins shows in Hong Kong, Amsterdam and New York. The Kingpins team proposed the online event to help mills and suppliers connect with the international denim community and help the industry continue to source new materials and suppliers as it prepares its collections for the upcoming season.
According to an audience survey, most attendees said the livestream was the primary way they engaged with the Kingpins24 materials during the 2 days of the event, with more watching on opening day and peak engagement mid-day on both days. Nearly 29,000 viewed the on-demand content, including more than 13,000 during the show and in the week following.
Traffic to the Kingpins24 site continued in the weeks following the event. Kingpins planned to keep this content active until May 8.