Kingpins Organizers Announce Next Edition of KINGPINS24, Its New Online-Only Denim Event
Set for June 23/24, KINGPINS24 will target the US-based denim industry and expand on the features introduced for the first online event.
NEW YORK | May 7, 2020 | It will not take the place of the cancelled Kingpins New York event originally scheduled for June 2/3, but the next edition of KINGPINS24 will target the US denim market. Set for June 23/24, the upcoming iteration of Kingpins’ online-only denim event will build upon the success and momentum of the first KINGPINS24 event, which drew nearly 10,000 visitors to its website (with 3,500 viewers tuning in to the livestream) during its April 22/23 run and saw nearly 29,000 views of its on-demand content, including more than 13,000 views during the show and in the week following.
“It will never replace a Kingpins Show, but KINGPINS24 has proven to be an idea that the denim industry responded to and found valuable,” said Andrew Olah, founder of Kingpins Show and Transformers Foundation. “We’re incredibly humbled by the success of KINGPINS24 and have identified ways in which we can improve on our concept. Our goal remains to be the platform – whether IRL, as the kids say, or online – where the denim industry gathers to share information, ideas, innovation and inspiration. We’re excited for what comes next.”
One key change that will be made to the June KINGPINS24 event will be that members of the denim supply chain that are not Kingpins New York exhibitors will be allowed to apply to join the online event as exhibitors.
The updated KINGPINS24 concept will also include a shorter and more streamlined livestream, with a focus on webinars, interviews, panels and conversations. The livestream, which will be abbreviated to 8 hours from 10, will go live at 9AM EDT and wrap up at 5PM EDT on both days. The livestream will once again be hosted by Olah and Vivian Wang, Kingpins’ managing director and head of global sales, but will include a larger cast of co-hosts and interviewers.
On-demand content will return with a wide variety of content produced by Kingpins, Kingpins exhibitors and industry partners. Feedback from KINGPINS24 attendees put an emphasis on product-related information from mills and manufacturers, and this category will be a focus of the next iteration of KINGPINS24.
Finally, Kingpins Trend x Denim Dudes will once again screen the FW 2021 denim trend forecast film during KINGPINS24 for a $35 fee per viewer. Now, it will be screened multiple times on June 25, the day after KINGPINS24 wraps. As before, all other KINGPINS24 content remains entirely free.
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The Kingpins Show is an invitation-only, boutique denim sourcing show featuring a highly-edited selection of vendors that include denim and sportswear fabric mills from the U.S., Japan, China, India, Italy, Turkey, Egypt, Pakistan, Thailand, Spain and Mexico; wash houses; full package manufacturers; trim providers; and makers of technology, wash chemicals and business solutions. Kingpins, which launched in 2004, produces biannual shows in New York and Amsterdam, as well as annual shows in Hong Kong and China. In 2020, Kingpins launched KINGPINS24, the first online-only denim supply chain event, in response to the COVID-19 pandemic.