Branded Content

Deliver Responsible Fashion with bluesign® 

January, 2024

Discover bluesign® Denim, your roadmap to a less impactful, more responsible industry.

The bluesign® Denim concept is an end-to-end solution that provides the assurance that products are made with clean chemistry and responsible production. Additionally, it is a way for you to level up your entire supply chain ahead of new legislative mandates for design, reporting and verification.

bluesign® Denim connects chemical suppliers, textile manufacturers, garment makers and laundries to create denim that is the cleanest in the world. All bluesign® certified products are made in bluesign® System Partner denim mills and laundries, which implement the bluesign® System with strict environmental and worker safety criteria.

Upstream, bluesign® Denim empowers suppliers on their journey toward meeting their ESG goals and provides them with the insights they need for continuous improvement. bluesign® works with each company to assess over 600 different metrics, spanning areas like environmental management, worker safety and resource efficiency. From there, bluesign® identifies gaps and creates an action plan for improvement, bringing them into the bluesign® System Partner network.  

For brands, being a bluesign® System Partner provides peace of mind in knowing that all products, processes and people across the value chain are safe. Moreover, bluesign® provides verified data from all system partners, which brands can use to support ESG-related claims and meet the reporting requirements inherent in the forthcoming sustainability regulations. With full transparency into the supply chain and authenticated data, brand partners will also be ready to create the digital product passports that will soon become standard practice across the industry.

For consumers, it allows them to not only make a fashion statement in their denim, but also show their commitment to a more sustainable future.

Embrace the bluesign® Denim concept and become a part of a global movement towards responsible fashion. Join more than 800 bluesign® System Partner companies, including Madewell, Isko, Advanced Denim, Prosperity, Saitex Vietnam, Everlane and Reformation today.

bluesign® – Redefining denim, Reshaping the future.

Visit bluesign® in booth Yellow D.

Share this story

Be in the know

Get the news straight to your inbox

Download the latest issue

Summer 2024

  • ESG policies’ impact on budgets and relationships
  • Overcoming circularity misconceptions
  • What’s driving denim trends in Latin America
  • Lessons learned from Britannia Sportswear