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We Hear The World Breathing

January, 2024

In its landmark 70th year anniversary, ORTA’s newest collection is leading the way towards 100% regenerative eco-bold denim.

ORTA sees that to be truly regenerative, you need to also address the behaviors of consumption. With the growing cultural demand for more vintage, artisanal denim styles and a silent luxe, ORTA saw this as more than just a backlash to fast fashion—it was an opportunity to recreate ‘vintage’ for a regenerative future. “Future Luxe” and “Future Favorites” fabrics reinvent the archetypal denim weaves and styles—from sateen to chambrays to bold rigids and streaky—for discerning future collectors.

Collaborating with global partners in regenerative cotton farming and clean, sustainable eco-dyes, ORTA is developing a regenerative denim platform that will be the new manufacturing standard for the future.

‘Blueskyer Denim” is crafted with the ultimate next-gen solution for materials: Viscose made with CIRCULOSE® and BioBlackTX. CIRCULOSE by Renewcell leverages the breakthrough technology that dissolves used cotton and other natural fibers into a new, biodegradable raw material that is renewed to a denim dream-textile, that itself can be biodegradable. BioBlackTX is an industry first: a 100% bio-based, certified and carbon negative black pigment that is a direct replacement for petroleum-based carbon black. Produced through a closed-loop, circular system of manufacturing that emits negligible amounts of CO2, ORTA uses BioBlackTX for fabric coating and, as an industry first application, in warp dyeing.  

Today, ORTA is one of the leaders in climate tech textiles, exercising its carbon impact handprint for years. ORTA has been quietly reducing carbon output, along with water and textile waste for more than 10 years. This year, ORTA restarted its corporate carbon footprint analysis studies to set itself science-based goals. This is just the beginning as it puts measures in place for accountability and transparency. 


Visit ORTA in booth White 11.

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